Previously SIX YEARS, UGGs continues to be branching from its signature "ugly" boots and ugg boots on sale for women slip-ons with increased fashion-oriented boots, footwear, sandals, ugg black friday sale add-ons and ugg bailey button sale coats. Last fall, the organization even started to push an UGG for Males type of boots, slip-ons, sandals, oxfords ugg boots sale and athletic shoes.

Martinez, who knows the need for sports-celebrity endorsements from his Reebok years, signed Gambling quarterback Tom Brady to become the face area from the men's brand.

UGG has extended its products well past ugg bailey button sale its classic fleece-lined sheepskin boots. One experts estimations that line extensions composed 1 / 2 of UGG's $1.4 billion in revenue this past year.

The organization does not bust out results inside the ugg black friday sale UGG brand, only one analyst estimations that classic boots composed about 50 % of UGG sales this past year.

Martinez and the team will also be trying to keep your Teva line fresh, adding athletic shoes and mix-training shoes towards the ugg boots sale brand's switch-flops and sandals. Teva paid for for 9% of Deckers' sales this past year.

More promising may be the Sanuk make of "eco-friendly" surf-inspired shoes that Deckers acquired this past year for around $120 million. This season the company is anticipated to usher in $90 million, or 6% of sales. As the organization grows distribution through shops, outside and sporting-goods stores, management thinks it might grow to $200 million by 2015.

Deckers has three other small lifestyle- oriented brands that may need the business's marketing and brand-building expertise in the future, though at this time they create up under 2% of sales.

DECKERS' Nearest COMPARABLE RIVALS within the shoes market are Wolverine Worldwide (World wide web), making the Merrell and Patagonia brands of outside shoes, and Columbia Sportswear (COLM), which creates the Sorel shoes line, in addition to coats and sports apparel. Crocs (CROX), making rubber clogs, is a touch more compact, and it is shares happen to be a lot more volatile because it went through boom and bust cycles recently (see table).

From the three, Deckers has published considerably greater earnings growth previously 5 years, the present year excepted. ugg boots on sale Additionally, it includes ugg boots on sale a high return on equity of 25%, showing a highly effective allocation of capital. Nevertheless its shares, which trade at 11.6 occasions uggs on sale analysts' reduced estimations with this year's earnings, tend to be less expensive than individuals of Wolverine and Columbia, which trade at cost/earnings ratios of 15 and uggs on sale 15.6, correspondingly.

At 15 occasions the 2010 estimations, Deckers could be worth $68. And when earnings per share rebound anywhere close to the $5.48 experts forecast for 2013, the proportion could mind toward $80.